Customer Validation Surveys
Acquisitions not only make employees nervous – they also affect customers.
Our marketing consultants have extensive experience in conducting customer surveys.
Employing proven survey techniques that can be customized to address specific questions, we can determine the strength of the acquired customer relationships, their expectations, their questions about the acquisition, the perceived product direction, as well as their general satisfaction level.
This validation can be done during the due diligence process or immediately after a change in control. This validation provides a base line of information for you to understand your new customers and the true value of those relationships.
The information may be used in your decision making process or to provide the basis for your early actions in strengthening these relationships.
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